The HRCC’s series of International Specialized Exhibitions are designed and held with the aim of direct communication between buyers and producers of the food and beverage industry. The using of modern equipment in the food and beverage industry ensures the safety and security of food and also plays an essential role in not wasting resources. This exhibition is the annual meeting center of all the experts of the mentioned industry, it makes all the active people of this industry get to know each other more and it reduces the risk of investing in this industry.
The series of exhibitions which is designed in HRCC, gives visitors the possibility of commercial communication with all items, equipment, consumables, raw materials and etc. As well as the presence and exhibitors which are homogeneous of industries and trades in this exhibition, it is created the possibility of getting ideas and implementation by the shop or the food and beverage production unit.
The complex of exhibitions’ title that will be holding at the same time is as following:
- International specialized Exhibition of equipment, consumables and raw materials for Commercial Kitchen, Restaurant & Catering
- International specialized Exhibition of equipment, consumables and raw materials for Coffee Shop, Coffee, hot & cold Drinks
- International specialized Exhibition of Flour & Bread, equipment, consumables and raw materials for Confectionery and Cafe Bakery
- Exhibition & Gastronomy Festival of Iranian Food & Beverages
The buyer and the visitor of one of exhibition title can find the buyer of one or more held exhibition titles and make interact and negotiate, thus creating a synergy in the transfer of experiences, information, business communication and cooperation between them.
The Complex of specialized exhibitions of HRCC is the biggest event in the field of Commercial kitchen equipment, Restaurant, Coffee Shop, Flour & Bread products, Confectionery and Hotel in Iran.
Visitors of the Exhibition of Commercial Kitchen, Restaurants, Coffee Shops, Confectionery and Hotels equipment – HRCC, determiner managers or restaurant owners, coffee shops, food courts, hotels, hospitals, universities, leisure-tourism centers and large companies and factories which are preparing food for their employees and concluding large contracts are the characteristics of this specialized exhibition.
The satisfaction of more than 95% of the exhibitors of the fourth edition of this exhibition have visited and indicated the presence of expert visitors with purchasing power who came from different cities of Iran and some countries for visiting and buying from the mentioned exhibition (January 27-24, 2022, 8273 visitors). And this number reached about 15,000 visitors in the fifth period of the exhibition (in July 11-14, 2023), which indicates a double increase with comparing to the fourth period. (Tehran, the capital of Iran with a population more than 12 million people)
One of this exhibition features, which is planned on knowledge-based and skill-based, is the holding of educational workshops, seminars, etc. in each course, which tries to scientifically transfer the technologies available in the products presented in this exhibition.